It’s Tea Time

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Tea is HOT… and not just the temperature. Over the past few years there has been an upswing in consumer demand for tea. Patrons are looking for new beverage options and tea seems to be taking the lead. It is estimated that tea sales will grow to nearly $8 billion by 2014 from the current $6.5 billion. Not only is tea easy to execute, it’s often one of the most profitable items on a menu. The warm aroma of tea is ideal for the holidays, as it evokes a setting for memorable, relaxing moments.

Flavored teas by themselves or mixed into craft cocktails create an opportunity for a wide range of profitable beverages for your menu. Fruit blends, green teas,  spices, organics, herbals, and more are all invigorating tea options.

Tea is especially popular with customers looking to make healthier drink choices. Tea antioxidants are being studied extensively, and while ongoing studies are crucial to fully understanding their role in human health, results to date show a number of potential benefits:

> Decreased risk of cardiovascular disease, Parkinson’s disease, diabetes, obesity and dental cavities
> Reduction of blood pressure, cholesterol, glucose and body fat
> Increased bone density, immune and cognitive functions

Additional Benefits!
> Vegetables are typically a good source of antioxidants. A Tufts University study found that tea contained more antioxidants than 22 vegetables studied!

> A study at Brigham and Women’s Hospital in Boston indicated that one cup of black tea a day cut the chance of a heart attack by 44%

Trends
Increase your profits this holiday season by offering green teas sweetened with fruit or hot tea paired with a flavorful dessert. One of the top three leading restaurant beverage trends is serving tea with infusions, like lemon, sage and strawberries.

Tea & Dessert Pairings

> earl gray
citrus, crème brûlée, fruit compote or tarts

> ceylon green and black
baklava, carrot cake, cheesecake, pumpkin pie

> dragonwell
carrot cake, cheesecake, crème brûlée, apples, strawberries, fruit compote or tarts, pumpkin pie

Learn more about the latest tea trends on page 4 here