5 Brunch Boosters

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The brunch phenomenon first took hold in metropolitan areas, and later spread into suburban communities across the country. If you’re not jumping on the bandwagon, you’re missing a popular meal segment that has stomachs growling. This not-quite-breakfast and not-quite-lunch meal is booming, but are you really benefiting from brunch? Here are five ways to up your game.

Timing is Everything – The time you should start brunch specials may vary depending on your audience. Common times are an 11 a.m. start time on Saturday and noon on Sundays, both running until about 3 p.m.

A Splash of Alcohol – Light alcoholic beverages are in high demand when it comes to brunch, especially Mimosas and Bloody Marys. Offer a wine pairing menu or try wine and beer flight specials.

Variety is #1 – Don’t discriminate your selections. Offer both breakfast-style and lunch foods, even heavier entrées for big appetites… nothing’s off the table.

Culinary Innovation – Brunch provides an opportunity for chefs to test new recipes that don’t necessarily fit into a particular segment. Offering an item on
the brunch menu first to solicit feedback can help ensure the dish succeeds on main menus.

Small Plates – By offering your brunch menu items as small plates, it tempts your customers to order more than just one item.