Cheers, Mom!

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Last year, an estimated 80 million American adults dined in restaurants on Mother’s Day, topping all previous years.

Make the most out of this profitable holiday by preparing in advance and following these simple tips:


> Open early. To accommodate extra volume on Mother’s Day, some restaurants open an hour and a half earlier, for example at 9:30 a.m. instead of 11.


> Try to avoid long wait times. It’s a special day and guests want to get right to the fun, not wait around for others to finish. You will get some walk-ins, and you want to give them every reason to celebrate at your restaurant for many years to come.


> Plan the menu accordingly. Mother’s Day is largely a one-shot opportunity. With a minimum of tables being turned, every seat must be profitable. To that end, some operators will offer a special à la carte Mother’s Day brunch or dinner menu. Be sure to feature plenty of variety and something for everyone that meets high standards.


> If Mom is happy, everyone is happy. Consider offering all mothers a free dessert or discount!


> Track your numbers. Make sure that hard-earned lessons are not forgotten and are put to good use in the future. Knowing your numbers in both the front and back-of-the-house – from covers, food and linens to staff – can make the difference in maximizing profits. For more information visit