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Each year, Americans consume over 14 billion burgers. Between its simplicity and versatility, it’s no wonder the burger ranks as a favorite sandwich… and it’s by far one of the most popular, economical and easy go-to choices for any menu. Revenues from “better burger” concepts are growing with many restaurants by adding gourmet burgers to their menus and offering build-your-own options. Statistics have shown that customization is key in this segment because customers want to be able to choose their own proteins, breads, cheese, toppings and sauces.